That’s one reason why it’s so important to identify your smallest viable audience. The smallest group of customers that will enable you to thrive. By seeing them, obsessing about them and serving them, you can refine your product at the very same time that you establish the conditions for growth.

...it could be that your success at serving this small but viable audience gives you the team, the cash flow and most of all, the social proof to begin to find a different set of customers. Customers that might want a different set of benefits, a different story, a different way to change.

From Customer Development

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You live where you work is a truism as ancient as grain farming; which means it’s as ancient as the city itself. But the internet specializes in disentangling the bundles of previous centuries, whether it’s cable TV, the local newspaper, or the department store. Now, with the pandemic shuttering the face-to-face economy, it seems poised to weaken the spatial relationship between work and home.

by Derek Thompson at The Atlantic

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