Naming to control
So, why is Zuck talking about this big new metaverse thing? Well, the cynic in me believes because they want to own this new internet. In some countries, Facebook is already equivalent to the internet because they partner with local telcos and offer free or extremely cheap data rates to users that connect to Facebook services. I think that this time around, they want to become synonymous with “internet” for the whole world. The name Meta, of course, is a first step in controlling that narrative: Many people will think that the metaverse is called metaverse because of Meta, not the other way around.
From The metaverse is already here, it's called the internet – Can's blog